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Career advice abounds on what to do to get a promotion. For many American workers, especially given the difficulty of the ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing proprietary data systems that predict creator performance and measure ...

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New marketing strategy Nike launched its “Win Now” marketing strategy last fall centered around five fields of play, three countries and five cities. The fields of play are running basketball, ...

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Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next ...

Given the inherent characteristics of linguistic landscapes, establishing “conciseness” as an important strategy in Chinese-English translation is essential. For example, in the Lanting Scenic Area of ...

Leaving This Factor Out of Your Digital Marketing Strategy Is a Risky Mistake Cybersecurity isn’t just smart, it’s essential for maintaining trust with your customers.