Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

The promotional strategy will depend on the size of the business, how much the business has to spend on promotion, and the market segments that it is aiming to reach. A good promotional strategy ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, ...

The post-purchase promotional strategy takes advantage of how consumers ... stores this holiday season,” said Jeff Fagel, chief marketing officer of G/O Digital. “While showrooming is centered ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Stella Artois is gearing up for a promotion-heavy summer with its ... further demonstrating our social-first approach to marketing and reaching the millennial audience.?