From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

The entertainment industry witnessed a significant shift in narrative when Deiondra Sanders, daughter of NFL icon Deion ...

Thryv® (NASDAQ: THRY), the leading provider of small business sales and marketing software, has announced the promotion of ...

A UK study on consumer resistance to gambling promotions has found that counter-advertising measures could result in ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

DAZN, the sports streaming platform, has entered into a wide-ranging partnership with TelevisaUnivision, the Spanish-language media company, for the FIFA Club W ...

Discover key insights from Sally Beauty Holdings' Q1 2025 earnings call. Learn about sales growth, strategic initiatives, and financial outlook for FY 2025.

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Describing a “great consumption comeback,” the retailer reported 655,500 visitors to its Sanya mall during the five-week Chinese New Year shopping period, with average spending up +27% year-on-year.

Net revenue is a key financial metric that provides a more accurate representation of a company’s actual earnings than gross revenue.

Africa Tourism Partners (ATP), a distinguished Pan-African tourism development, business advisory, and consulting firm, has ...

U.S. Grains Council members touched down earlier this week for the 22nd International Marketing Conference and 65th Annual Membership Meeting in Austin, Texas.