Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Netflix and YouTube – have hewed to the decades-old strategy of huge New York bashes. But Paramount, after a restructuring of its ad sales group, decided to shift gears after its 60 Minutes ...

That’s the lesson: direct attention with intention. Don’t pitch the product. Show the life it makes possible. The relieved ...

Done right, it positions your company as an industry authority. In tough times, being seen as a trusted expert—not just a ...

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.

When someone needs a lawyer, what’s the first thing they do? These days, most people pull out their phone and search “lawyer ...

Media advertising chiefs say chief marketing officers across industries are making contingency plans in light of the trade ...

Media buyers expect to commit big dollars to live sports and tentpoles, but everything else remains somewhat in flux.

Its founders believe they have a solution for the funding side that isn’t based solely on advertising but instead on content ...