This week's Five Burning Questions looks at the No. 2 Billboard 200 debut for Justin Bieber's unexpected new set.

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Hinch did not second-guess his decision to pull Skubal. Neither did Skubal. “Tarik just came off the longest start of his entire career,” Hinch said of Skubal’s 94-pitch complete-game shutout.

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing as just a social media play - instead, they’re reshaping ad ...

We recently published a list of 10 AI Stocks on Wall Street’s Radar. In this article, we are going to take a look at where Alphabet Inc.

OMD's Emily Proctor presents at Programmatic IO Las Vegas 2025. The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ ...

Barcelona have reportedly decided not to sign any new full-backs during this summer’s transfer window, according to Fichajes. Instead of diving into the market, the club is choosing to place ...

YouTube has introduced a new 'Peak Points' ad format that places ads right where something exciting happens in a video.

Bob Iger views "Thunderbolts" as the "first and best example" of the studio's new priority to focus on quality over quantity.

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.