A straw buyer is a person who makes a purchase on behalf of another person or group, usually to circumvent restrictions on ...

This article is part of an occasional series from leading voices about key issues facing marketing today. My friend Charlie loves to fish. Last week, he told me about an expedition that produced a ...

Discover the stages of the buyer's journey and how they influence purchasing decisions. Learn how to incorporate the buyer’s journey into your sales process. A buyer journey is a sales process from ...

The buyer role varies significantly depending on a company’s organizational structure. In smaller companies, a buyer likely wears most—if not all—purchasing-related hats. This adds to workload but ...

Homebuyer purchasing power increased 6.9% this July, meaning a homebuyer with a $2,500 monthly housing budget can afford a home priced $33,250 higher than a year ago, Redfin found, which it credited ...