“As an art history nerd, I have always liked The Prisoner’s wine label because it is based on an etching titled Le Petit ...

Wine labels can feel like a foreign language. Between terms like "terroir," "Old World," and "appellation," figuring out what's actually inside the bottle can be a challenge, especially when you ...

Andre is here to demystify and (of course) sample six bottles of wine to see how label expectations match up with the reality of taste. Released on 05/31/2021 Transcript ...

After multiple opportunities to do field research this holiday season, I've come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile ...

In his new book 99 Bottles of Wine, Schuemann spills the industry's secrets about how wine labels tickle our subconscious and coerce us into grabbing a bottle off the shelf.

The label sells the first bottle, the wine sells the second, according to a wine industry maxim. The saying illustrates the importance of marketing to the success of winemaking. A good story, a ...

Paul’s Alt-Label Picks. 2018 Renegade Wine Company Rosé ($12) This Syrah-driven rosé has moved to the top of the value rosé list for many Washington wine lovers, winning the Best Rosé category of this ...

I've known many people who have said they sometimes buy wine based simply on the label. It probably explains why some wineries put so much thought into what they slap on the side of their bottles.

There are a whole slew of mind games that label designers use to get us to think better of their wines without ever tasting a sip. Want to add 10 bucks to the price of a bottle? Class it up with ...