Word of mouth is the most powerful form of marketing. This is especially true during the midst of the information age, where customers can connect with one another online and spread their thoughts ...

Word of mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These ...

I'm sure you've done it. I know I've done it many times: You refer a client or colleague to a supplier or vendor you know. Isn't that considered the ultimate inbound or word-of-mouth marketing? These ...