BPCL and HPCL stand to gain from lower crude prices, boosting marketing margins and profits. Risks include policy changes.

Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...

The problem hasn’t been identifying what Lands' End’s problems are - as far back as 2017, then-CEO Jerome Griffith, only ...

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

The fashion retailer showed strong YoY growth, plans retail location in The Grove in 2025 ...

As major mass retailers scale back diversity initiatives, BIPOC brand founders face new hurdles, ushering in a strategy shift ...

Tariffs are back as a core concern area, influencing decisions from supply chain restructuring to mergers and acquisitions.

Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

Gallatin alum Elliot Greenfield always had a passion for fashion retail, but didn’t realize that he wanted to academically ...

In retail marketing, organizations need powerful tools that can create effective visual communication to enhance brand image, ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Discover why eBay and TJX Companies are standout investments during retail sector struggles, leveraging resilient models to ...