Digital wearables company DressX announced its first Roblox game, dubbed DressGo, last week. The company is partnering with Puma to release digital clothing for gameplay for the launch.

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...