If you manage to build loyalty, you can expect to see more sales, referrals and engagement. ... But today, I’d like to focus on another aspect of brand loyalty: content marketing.

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

While recently speaking with Auto News, Stellantis marketing chief OIivier Francois said the focus of the commercial is to build brand loyalty.That’s something the brand needs as company sales ...

A recent Wildfire survey found that 45% of respondents said they spent less on non-essential items such as travel or dining out in 2022 than in 2021, while 79% reported purchasing more generic brands ...

Inclusive advertising also persuades 62% of consumers to choose a product and enhances brand loyalty for 15% of shoppers. The study highlights that ads that authentically portray people, without ...

American manufacturers sell a ton of trucks. Between Ford, Chevy, and GMC, automakers sold over 1.4 million trucks in 2022. And many of these buyers are extremely loyal. That loyalty extends to ...