Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

When you can adjust your messaging, content, or offer dynamically, marketing becomes both personalized and truly predictive. Segmentation has moved beyond basic labels. It now depends on how well ...

Predictive AI is reshaping loyalty programs with real-time personalization and smarter rewards. Learn how brands can drive deeper customer loyalty at scale.

Product Managers and Marketing Professionals who need to understand customer segmentation, data-driven growth strategies, and personalized marketing interventions. This course provides students with ...