Traditional data manipulation tools (SQL) and data analysis tools (SAS) can do this, but they are not optimised for the task and make it difficult to accomplish. Two-tiered segmentation. For years, ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better. As a result, creating custom buyer journeys, ...

Blackbullion, the leading student finance and financial wellbeing platform, has selected Bud Financial (Bud), a pioneer in financial data intelligence, to enhance its customer segmentation and data ...

The Android phones segment accounted for close to 80% of the market share in 2016. “A strong characteristic that defines the smartphone market is the variety of features offered in smartphones.