Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

The key takeaway in establishing a local store marketing program for a brand, or in FAT Brands’ case 18 brands, is to identify a need and establish a strong turnkey framework that fits each brand’s ...

business consumer local. Mon, 08 Nov 2010 21:08:53 GMT — Can you tell the difference between a name brand and a store brand item from the grocery store?

A company’s roots are often what make it stand out from other brands in its category. For some brands, that could mean its founding principles that still ring true years later. For others, its ...