Play the USA TODAY Daily Crossword Puzzle. In 2004, Audigier left Von Dutch and performed the same marketing miracle for Ed Hardy, a small brand based on the designs of tattoo artist Don Hardy.

Like Audigier’s Von Dutch designs, Hardy pieces are heavily branded, with bold, full-color embroidery or crystal detailing spanning the back pockets of jeans, skimpy bathing suits illustrated ...

It’s bad enough we’ve had to put up with the questionably hip hats and t-shirts, but we’re drawing the line at allowing Ed Hardy into our bedroom.

Boot-cut denim rose to fame (and stayed there) during an era when the coolest stuff—think Ed Hardy T-shirts and Von Dutch trucker hats—was also the ugliest.