Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media
Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer ...
How Social Media Is Driving E-Commerce (And How Brands Can Capitalize)
Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...
Social media groups can offer support to new parents. Here's how to tell if there's marketing involved
For new parents struggling with challenges such as breastfeeding and sleep deprivation, social media can be a great place to ...
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Pharm Exec3d
The Impact of Social Media Distrust on Pharmaceutical Marketing
In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty ...
Why Email Marketing Will Defeat Social Media in 2025
Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social
Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...
JD Supra7d
6 Ways to Actually Track Your Law Firm’s Social Media ROI
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...
Social media's double-edged sword: Study links both active and passive use to rising loneliness
In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...
Central Illinois Proud1d
PROJECT: AI — How AI is used in social media
Artificial intelligence is taking the world by storm, we see it in everything from sports — to social media. This brings to question, how has AI affected what ...