Consumer interest in value, healthier options and novelty is driving demand for higher margin beverages and new occasions.

Latest survey shows digital tactics and empowerment top of mind for early-career advisors to be satisfied with their firms.

CFD Companies’ efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael ...

Below is a list of projected trends to help you and your team prepare for marketing in the coming year. I recently saw a ...

A new book argues that social media does more harm than good and we might be happier and healthier using it less.

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

Researchers found that as preteens used more social media, their depressive symptoms increased. Yet the reverse wasn’t true — a rise in depressive symptoms didn’t predict a later increase in social ...

Why Airbnb booked a social-first campaign for its experiences relaunch Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform’s vision for travel with ...

Parents are more worried than teens about teen mental health. Both groups – especially parents – partly blame social media. But teens also see benefits.

More information: Yuksel Ekinci et al, The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).