Beyond broad reach and low barriers to entry, platforms like Instagram and TikTok provide access to rich performance data that most early-stage companies ...

Consumer interest in value, healthier options and novelty is driving demand for higher margin beverages and new occasions.

As the summer sun blazes and temperature climbs, 7UP brings snow to summer, delivering refreshment that cuts through the heat ...

What’s Happened? A video circulating social media and YouTube showcases a custom racing drone built by Trinx Pepino, ...

Latest survey shows digital tactics and empowerment top of mind for early-career advisors to be satisfied with their firms.

CFD Companies’ efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael ...

Below is a list of projected trends to help you and your team prepare for marketing in the coming year. I recently saw a ...

A new book argues that social media does more harm than good and we might be happier and healthier using it less.

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

Researchers found that as preteens used more social media, their depressive symptoms increased. Yet the reverse wasn’t true — a rise in depressive symptoms didn’t predict a later increase in social ...

Why Airbnb booked a social-first campaign for its experiences relaunch Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform’s vision for travel with ...