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Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.
How does Cody Boeck sort through the noise and narrow down which technologies are actually worth the investment? He created a ...
Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...
This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...
Discover how the Virtus InfraCap U.S. Preferred Stock ETF leverages a unique strategy to generate income, hedge risks & ...
Camunda CTO Daniel Meyer explains how recent generative and agentic AI advances are infusing new importance into BPMN and DMN ...
Alka Water DIY aligns with this new philosophy of home health innovation. Rather than relying on commercial alkaline water ...
A skilled mountain guide never brags about climbing skills. They simply lead hikers to incredible views. Your expertise in a book works the same way. It should work like trail markers, pointing ...
Each overlay strategy is typically some combination of long and short positions in call and put options, all producing slightly different outcomes. The diagrams below show how the combination of ...
Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...
Jeff Kilburg of KKM Financial and Dan Ives of Wedbush Securities appeared together on CNBC to discuss AI, cybersecurity, and mega-cap tech, especially as tech stocks soar as the US-China ...
Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored. As consumers, when we’re buying our weekly ...