Camunda CTO Daniel Meyer explains how recent generative and agentic AI advances are infusing new importance into BPMN and DMN standards. This combination will make it easier to increase ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

Billboard advertising remains a powerful and growing tool for law firms to build brand recognition, reach consumers who aren't plugged in online, and compete in an increasingly crowded and competitiv… ...

Marketing is both an art and a science, and it is not as easy as it seems. From identifying target audiences, to drafting copy, to determining the best mix of tactics, and balancing strategy and ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Previously, Kim was head of marketing for VettaFi, led strategic beta and ETF marketing at Columbia Threadneedle, served as director of marketing at Aberdeen Standard Investments (formerly ETF ...

Hamburg, Germany, 24 April 2025: Evotec SE (Frankfurt Stock Exchange: EVT, MDAX/TecDAX, ISIN: DE0005664809; NASDAQ: EVO) today announced further significant progress of the Company’s strategic ...

To do so, the Suntory brand is building off of its 2024 marketing strategy while heavily featuring Jim Beam Black, a 7-year-aged bourbon with an attainable price. Jim Beam isn’t using Jim Beam Black ...

The marketing communication process model consists of senders, receivers, encoding, decoding, and feedback, all of which are crucial for effective messaging. Creating a targeted marketing ...

Whether through the introduction of greater automation through agentic AI or how marketing teams will begin to benefit from the time freed up for more time to focus on strategic insights, there are ...