In this Q&A, Sergio Alvarez shares about his experience developing coffee blends with Starbucks, his journey and more.

Starbucks Hops on Viral Trend by Testing 'Innovative' New Menu Upgrade first appeared on Parade on Jun 13, 2025 This story was originally reported by Parade on Jun 13, 2025, where it first appeared.

The viral world of protein coffee is heading mainstream, and Starbucks is ready to meet the moment by combining nutrition with nostalgia.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being released nationwide.

A new coffee, dubbed the Starbucks 1971 Roast, is set to roll out at coffee houses in the U.S. and Canada this winter. The dark roast is a blend of beans from Sumatra, Colombia and Brazil.