The development of a comprehensive communication strategy and plan is most effective when it adheres ... communication plan for effective and efficient implementation of such a process. To achieve ...

Recognize when information is needed and have the ability to collect, evaluate and use effectively the needed qualitative & quantitative information, within the corporate communication environment ...

The last time your business ... bring your communications team to the table now rather than later. Bringing them in as a strategic partner will bring insight to the decision-making process and ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

The creative track teaches you to imagine, design and create the consumer-facing touch points of strategic communication—mass-media advertisements, social media campaigns, buzzworthy promotions and ...