Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when brand equity is underfunded.

Specifically, the current study investigates the mediating effects of congruence in the relationship between two types of eSport consumption—live attendance and live streaming—and three types of ...

How can brands build loyalty and compete with private label? Cayne suggests that brands stand out by understanding their consumer and delivering a product or service that solves their problem.

From the outside, the relationship between Taylor Swift and Travis Kelce is one between an all-time great songwriter... and a golden retriever boyfriend who just likes to play ball. Kelce lived up ...

Tabelessy, W. (2024) Brand Love Mediating Effect of the Relationship between Social Media Marketing, Brand Loyalty and Brand Equity iPhone Brand Smartphone in Ambon City. International Journal of ...

About this issue Abstract To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship ...

Abstract Purpose To evaluate the performance and consistency of large language models (LLMs) across brand and generic oncology drug names in various clinical tasks, addressing concerns about potential ...

But loyalty in the fire service has several dimensions, it requires loyalty to the team. As we all know, firefighters don’t work in isolation. Crews depend on one another for survival.

Being the cofounder of a loyalty program software provider, I want to break down how loyalty programs can support relationship marketing—and what practical strategies you can start using right away.

Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships require careful planning.