Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when brand equity is underfunded.

This study investigates the influence of various dimensions of brand image—perceived brand quality, brand loyalty, brand awareness, perceived value, brand personality, and brand communication—on ...