One of the biggest challenges the retail sector faces is bridging the tech-business gap and ensuring tech investments align ...

Professor Ajay K Kohli has joined the Advisory Board of Journal of Consumer Behaviour ... Jones Chair and Regents Professor (Marketing) at the Scheller College of Business, Georgia Institute ...

The article provides insights on older consumers and their exposure to social media influencers. Jeff Weiss, CEO of Age of ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers ...

Brandon Bell / Getty Images Retail and credit card data shows Americans continue to spend, but a few aspects of their behavior have ... on the health of the consumer. Higher-income customers ...

If your company doesn’t have one yet, it likely will soon. Stefano Puntoni is a professor of marketing at the University of Pennsylvania’s Wharton School and is the co-director of Wharton ...

Amazon, Apple seek legal fees as sanction in US consumer lawsuit Apple and Amazon are seeking $223,000 in sanctions against Hagens Berman, a class action law firm, for allegedly prolonging ...

This paper examines this development by focusing on both fintech services and regulation. Exploring fintech’s macro-critical impact using country- and bank-level data, we find that booming financial ...

These personalities significantly impact ... more effective marketing strategies. For example, limited-edition products leverage scarcity bias to increase perceived value and purchase urgency. These ...