The outcomes indicate the research model adequately and substantially explained the impact on the mediator consumer attitude; however, do not adequately explain impulsive behaviour ... as the ...

It also outlines a future research agenda that calls for empirical investigations into the long-term effects of AI on fan behaviour, the development of regulatory frameworks to ... including sport ...

often leading to poor choices that can have a long-term impact. The Decision Making online program will equip you with the skills needed to make better, more effective decisions within your sphere of ...

One of the biggest challenges the retail sector faces is bridging the tech-business gap and ensuring tech investments align ...

Professor Ajay K Kohli has joined the Advisory Board of Journal of Consumer Behaviour ... Jones Chair and Regents Professor (Marketing) at the Scheller College of Business, Georgia Institute ...

The article provides insights on older consumers and their exposure to social media influencers. Jeff Weiss, CEO of Age of ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers ...

Brandon Bell / Getty Images Retail and credit card data shows Americans continue to spend, but a few aspects of their behavior have ... on the health of the consumer. Higher-income customers ...

"In response to changing consumer behavior, we’re launching a new 100 Days of Summer campaign to provide customers even more of our fresh, famous food through core innovation, collaborations ...