One of the biggest challenges the retail sector faces is bridging the tech-business gap and ensuring tech investments align ...

The article provides insights on older consumers and their exposure to social media influencers. Jeff Weiss, CEO of Age of ...

The outcomes indicate the research model adequately and substantially explained the impact on the mediator consumer attitude; however, do not adequately explain impulsive behaviour ... as the ...

Governments are not just negotiating and upgrading of various free trade agreements, but also showing increasing interest in working on collaborative outcomes to manage cross-border digital trade.

In a world where digital interactions shape consumer behavior ... developing scalable MarTech frameworks, she has enabled organizations to integrate localized marketing strategies with global ...

Luka Doncic's interactions with refs, fans, and players as he transitions from the Dallas Mavericks to the Los Angeles Lakers, noting the shift in his demeanor. FBI Director Kash Patel replaced as ...

6. Engage with Individuals, Families, Groups, Organizations, and Communities a) Apply knowledge of human behavior and the social environment, person-in-environment, and other multidisciplinary ...

frameworks and models encountered in marketing, with a focus on digital marketing. This module will introduce you to the field of consumer behaviour throughout all stages of consumption, in the ...

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the ...