“While, they were spending Rs 200 crore for Coca-Cola, same as PepsiCo was allocating for Pepsi Cola, in 1995 ad budget for Thums Up was a meagre Rs 1.8 crore. That’s even less than 1:100 ...

It has been a rather long wait. Forty years. While several brands have reinvented themselves and undergone transformations from time to time to secure their loyalty among consumers, there is one ...