AI can personalize experiences, predict behavior and take actions on a customer's behalf. But if your customer doesn't ...

Microsoft's Judson Althoff is revamping sales to become the "frontier AI firm," according to an internal memo.

To scale GenAI beyond pilot projects, enterprises need a framework grounded in strategy, governance and workforce readiness—built for sustainable business impact.

Why do investors respond favorably to some CEO presentations but not to others? In an analysis of 654 presentations on ...

Developing a CRM Strategy for an International Organization. Customer Relationship Management (CRM) is a term used to identify how a company manages its interactions with current and future ...

2024 Review of the IMF’s Capacity Development Strategy Every five years, the IMF undertakes a comprehensive review of its capacity development (CD) strategy. As a core function of the Fund, CD ...

The pursuit of economic development has long been a cornerstone of human progress, but beneath its surface lies a complex web of issues that threaten the very foundation of our existence.At its core, ...

Fonseca concluded: “Rather than create a digital strategy for your business, we should be creating a business strategy for a digital world.” About the author ...

Strategic planning is crucial for a business as it creates a map to follow and course-correct if necessary. The first part of a strategic plan is the business plan that outlines the purpose of the ...

In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to ...

As more and more organisations have moved to cross-functional and cross-regional involvement in the development of their strategic and operational brand plans, the result has been greater ...