Failed retail giant Toys R Us has set the stage for a possible comeback by canceling a bankruptcy auction, according to a report Tuesday.

"Geoffrey the Giraffe has been the face of fun and wonder at Toys'R'Us for over half a century," said Kim Miller, Global Chief Marketing Officer at Toys"R"Us.

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video.

A screenshot from an AI-generated video that Toys "R" Us released. It is believed to be the first ad created with OpenAI's Sora.

Toys “R” Us is proving artificial intelligence could have a future in film.

The 66-second promo follows a young Toys “R” Us founder, Charles Lazarus, who had a vision to transform toy stores with the help of the brand’s mascot Geoffrey the Giraffe, who came to him ...

The iconic Toys ‘R’ Us giraffe bobs along like a knock-off Pixar character wiped out by tranquilizers.

Toys"R"Us premiered a film made with OpenAI 's artificial intelligence text-to-video tool Sora at this year's Cannes Lions Festival.

Geoffrey the Giraffe, made an appearance in Falls Park on Tuesday and will be at Haywood Mall Wednesday.

Continuing its digital push, Toys R Us is launching a 10-episode YouTube series titled “Geoffrey’s World Tour,” the retailer announced on Friday. The show builds off of a marketing campaign ...

Geoffrey the Giraffe returns Today, Geoffrey the Giraffe, Toys R Us’s beloved mascot of nearly 60 years, has been named on Advertising Week’s Madison Avenue Walk of Fame.

Geoffery the Giraffe is making his return to Southern New England, greeting shoppers at the entrance to the new Toys R Us locations inside Macy's stores.