Toys R Us is the only retailer outside of standalone American Girl stores to sell the Truly Me dolls, and it will also feature American Girl's new doll line, WellieWishers, aimed at those ages 5 to 7.

Mattel’s iconic American Girl brand will be sold in Toys ‘R’ Us beginning in late October, making it the only U.S.-based retailer to feature American Girl shop-in-shops.

American Girl dolls, which used to be available in just 20 shops nationwide, are now going to be sold in nearly 100 Toys R Us shops.

American Girl said Wednesday that some of its products will line shelves at Toys R Us stores nationwide. The toy chain will also open at least 97 American Girl mini-shops within its own locations.

Beginning in July, Macy's will start the process of bringing the "beloved Toys"R"Us brand to every Macy's store in America this holiday season," according to a press release.

Toys R Us is partnering with a retail chain known for its calendar and games stores, and its knowledge of retail real estate to open 24 flagship stores.

Once left for dead, Toys "R" Us is making a major comeback. The toy store brand will be just about everywhere for the holidays.

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

Toys “R” Us closed its s tand-alone stores in 2017 after filing for bankruptcy. It returned in 2022 with 452 pop-up shows at Macy’s stores across the country.

Toys R Us, which went bankrupt years ago, will open up to 24 stores in the US. The brand will also have stores in cruise ships and at airports.

Two years after Toys R Us opened a store in North Jersey, parent company WHP Global announced it will open two dozen more brick-and-mortar stores.

Toys R Us will sell American Girl’s new line of $60 WellieWisher dolls starting in September at all its 870 U.S. stores. A month later, Toys R Us will open American Girl shops within about 100 ...