For generations of kids, walking into a Toys ‘R’ Us felt like winning the lottery (especially if your parents told you that you could pick out whatever toy you wanted). Now, that feeling is ...

“Toys ‘R’ Us is a cultural touchstone that continues impacting the child in all of us today,” Story Kitchen co-founders Dmitri M. Johnson & Mike Goldberg said in a statement. “As ’80s ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017.All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using ...

EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

A Toys "R" Us executive said the company plans to add generative AI to its "tool kit" in future projects. IE 11 is not supported. For an optimal experience visit our site on another browser.

Kim Miller (CMO/President, Toys“R”Us Studios) and Nik Kleverov (CCO, Native Foreign) recently took the stage at the BrandStorytelling Speakeasy during SXSW to discuss how Toys“R”Us is ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

The owner of Toys “R” Us has just debuted the first “brand film” primarily created with OpenAI’s Sora photorealistic generative AI video making tool.