Toys R Us has gone into voluntary administration for second time in Australia The iconic ASX-listed business has announced to the market it has gone bust in Australia for a second time.

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film.

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

The Toys 'R' Us ad spot with AI Sora is garnering mixed reviews online, as it tells the brand's origin story via the tool from the company behind ChatGPT.

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

A screenshot from an AI-generated video that Toys "R" Us released. It is believed to be the first ad created with OpenAI's Sora.

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s ...

Dive Brief: Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora, per a press release. Sora, which is currently only available to alpha testers, can ...

Most Toys R Us stores closed years ago, but a new owner is working to revive the brand by opening dozens of "flagship" stores. The Mall of America is apparently on the list.

Toys R Us is partnering with a retail chain known for its calendar and games stores, and its knowledge of retail real estate to open 24 flagship stores.