Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film.

Decades after that jingle became synonymous with the childhoods of ’80s and ’90s kids, some grown up Toys ‘R’ Us kids are turning the iconic toy store brand into a live-action movie.

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to the Future.

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie? Yes, really. Per Variety, the toy store chain is coming to ...

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

Toys “R” Us has released a video ad, one of the first from a major brand that was created almost entirely by generative artificial intelligence.

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video.

The Toys 'R' Us ad spot with AI Sora is garnering mixed reviews online, as it tells the brand's origin story via the tool from the company behind ChatGPT.

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

A screenshot from an AI-generated video that Toys "R" Us released. It is believed to be the first ad created with OpenAI's Sora.