Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to the Future.

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie? Yes, really. Per Variety, the toy store chain is coming to ...

Toys ‘R’ Us, which already has established brick-and-mortar presences in Mexico, Central America and the Caribbean, is venturing even further south for its next debut. Parent company WHP Global has ...

Toys "R" Us Japan announced that 4 stores will re-open between March and April 2025 after being closed for renovations.

WHP Global has partnered with Cotton Candy International to bring Toys ‘R’ Us and Babies ‘R’ Us stores to Latin American and Caribbean markets.

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

Toys "R" Us used to be the one of the largest toy retailers in the world. Here's what happened to the company and its current status.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video.

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...