What do 10-year-old-girls like right now? We found the trending items and classic gifts all the girlies are dying over these ...

Seven-year-old Scarlett Selby, from Missouri, was left with severe burn injuries after copying a TikTok trend using a NeeDoh squishy toy.

Note: In this What’s on Weibo chapter on the story behind China’s designer toys, also read Inside the Labubu Craze and the ...

Holiday toy shortages may becoming—beat the rush by grabbing these 6 must-have kids’ toys now before they vanish from shelves ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage. We’re down to the last few hours of Am ...

"Here is the issue I face right now, which is as much a parenting conundrum as a financial one: my daughter is beginning to ...

A plastic toy has prompted discussion online after one parent shared their frustration with the design. The Montessori-inspired playset features cheery storefronts labeled Apple, Orange, Bookshop—and ...

According to The Toy Chronicle, the name Hacipupu itself refers to the young boy character who the toys are themed around.

Alongside Barbie, brands like American Girl, Bratz, and Polly Pocket also captivated the hearts of children and influenced the fashion industry. Fast forward to 2025, not just kids, but celebrities ...

We asked the Parents editors to weigh in on the top toy trends for 2025, and two big themes stood out: mini everything and a wave of retro nostalgia! From tiny collectibles to classic toys making ...