Overview Clear campaign goals and audience targeting are essential for successful Twitter Ads.Choosing the right ad format ...

Twitter Inc posted a disappointing 7 percent slide in a closely watched measure of engagement even though its user base grew 23 percent in the third quarter, triggering a more than 9 percent decline ...

The final tip for maximizing your engagement on Twitter is to optimize the body of your tweet. There are a few simple tips to keep in mind to accomplish this goal. First of all, make sure that ...

2016 may be Twitter's chance to turn things around Twitter has an opportunity this year to improve its engagement levels and set it back on the path toward user growth. The Olympics are happening ...

A look at how my use of Twitter has adapted and evolved. Twitter was founded in March 2006. I signed on to the service in December 2007, so I consider myself an early adopter. I’ve used Twitter ...

Twitter has once again expanded access to its analytics data, today introducing the ability to view your "tweet activity" on mobile. In the latest version of Twitter's iOS application, a new ...

A researcher at the Georgia Institute of Technology has used Twitter as a lens to look into the lives of nearly 1,000 people who used the site to announce their wedding engagement. By comparing ...

Twitter’s internal data shows that the CEO is the top driver of employee enthusiasm for their jobs, a metric known as employee engagement. In 2014, Twitter gave employees two surveys asking ...

Twitter is acquiring Dublin-based mobile engagement platform OpenBack, the social media giant’s head of consumer product, Jay Sullivan, announced on Tuesday. The financial terms of the deal were ...