U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

Gen Z influencer Griffin Johnson reaches about 15 million followers with his social media posts. But July 31, he'll be ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Kristin ’14 and Cam Jordan ’14 Apply UML Lessons to Build Successful Rescue Nonprofit ...

Deloitte’s State of Social research supports this: high-performing brands are putting around 40–50% of their social spend ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

So many trendy fitness items are manufactured quickly and cheaply to capitalize on social media buzz. They're designed to ...

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...

"We want our team to have every tool at their disposal that is going to make them efficient, optimized and smart," the ...

The trend of old Nigerian songs going viral on TikTok could motivate more companies to invest in catalogue acquisition, which ...