"VSCO girls," the beach-inspired aesthetic taking over the teen world, is the Gen Z iteration of prep fashion. The name comes from the photo editing app VSCO.

Among the emo, goth, scen kid, preppy, and cottage core aesthetics lay another, VSCO girls. Introduced by (primarily white) Gen Zers, as well as younger teens, this new lifestyle aims for a ...

That’s the aesthetic that permeates the actual app: VSCO, the photo-editing software that launched in 2012, operates like an Instagram draft folder.

Aesthetic has evolved from an academic word or something utilized by artists and auteurs to something to categorize our own identities by. The trouble is naming it.

Like the VSCO girl before her, the e-girl all about her look, and a very specific one at that. To help you nail (or understand) the look, we broke it all down, and where to buy it.

But then I learned that these colorful bracelets — made by artisans in Costa Rica — are part of the larger “VSCO girl” trend, an “effortless, beachy” aesthetic popularized on social ...

E-girls and e-boys have established themselves with hundreds of thousands of followers, while others have capitalised solely on parodying the e-girl aesthetic.

They're a counter-reaction to the basic and chill vibes of the VSCO girls and soft girls (another starter pack for that category coming soon) with their hypersexualized child aesthetic that ...

Similarly to e-boys and e-girls, being a VSCO girl involves a lot of posting to social media sites. VSCO girls buck one trend Hugo has noticed in youth subcultures.

But in the mix were newer and more meme-able terms, too—from “VSCO girls” to “e-Boys,” it’s clear that many of the most trending styles are derived from TikTok’s social media takeover.