Despite its pronounced national scale, we don’t think Kroger boasts a resounding low-price value proposition or offers a differentiated shopping environment relative to its peers that would ...

Rethinking Your Value Proposition Food-forward convenience retailers are in a position to strike with the right offering.

Highlights Philip Kotler, regarded as the Father of Modern Marketing, emphasised the importance of understanding customer needs and creating value beyond just price and distribution.

How the value proposition has evolved for restaurant consumers Low price points are no longer enough to drive traffic, operators also must focus on quality, convenience, and experience ...

Gill noted the trend of pharmacy costs shifting to consumers and the efforts of pharmacies/PBMs to capture abandoned scripts create a favorable environment for GoodRx’s value proposition.

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and Gillette, which force-fitted purpose into their branding, experienced ...

A personal value statement can help veteran job seekers find a job fast. Using AI tools to write one is an easy way to build a case that you are the best candidate for the job.

In the last few years, recycling has become a four-letter word, with some environmental groups and major media outlets lambasting its effectiveness and calling the whole notion a scam.

Crafting an effective value proposition is one of the key ways for a financial advisor to set themselves apart from the competition.

Financial Advisors: Where Are Values in Your Value Proposition? Getting clients to talk about their values can drive better understanding and fulfilling outcomes.

When evaluating a potential supply partner, it can be helpful to step back and consider the fundamentals of procurement and their importance to your business.