So, whether your business is just beginning or is in its 50th year, it’s important to understand the role that vision, mission and values play—both what they are and why they matter.

Vision, Mission, Values Matter Keeping this in mind, it is imperative that the vision of the startup is communicated to potential employees even before they come on board.

A mission statement should serve as a compass, not just wall art. Here's how companies and leaders can align the words with the work.

Vision Mission Core Values Strategic Areas of Focus Strategic Goals Action Plans. For over 18 years, I have facilitated strategic planning initiatives with many diverse organizations.

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Values. The University Library is committed to these core values, which guide us in carrying out our mission and realizing our vision: Compassion and social justice. Every member of the campus ...

A mission statement is critical—but vision and values statements are much less so. When an organization combines those three elements in a single communication, stakeholders are apt to lose sight of ...

At Case Western Reserve University, our mission, vision and values are more than just words. They drive who we are and who we want to be. They advance what we study and how. They shape our community, ...