The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, up from 34% last year. Three out of four (74%) have built or are planning to ...

Updates made to the IAB Diligence Platform on Wednesday aim to help the digital ad industry comply with evolving privacy regulations.

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

The survey was developed by IAB Europe’s retail & commerce media committee. It received over 180 respondents from advertisers ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Video is rapidly evolving, with half of advertisers in the US already leveraging generative AI to create video ads, according ...

Among the world’s best-known national anthems, “The Star-Spangled Banner” (1814) emerged out of a welter of patriotic musical activity during the decades following our victorious conclusion ...

The Georgia General Assembly passed several new laws this year which will take effect July 1. Here is what you need to know.