Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

Video is rapidly evolving, with half of advertisers in the US already leveraging generative AI to create video ads, according ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

Islami Andolan Bangladesh (IAB) yesterday urged all Islamist forces to unite ahead of the upcoming parliamentary election.

The IAB says the "Gaming Measurement Framework" will give advertisers metrics for display, video, audio, and custom gaming ad formats to provide a greater understanding of which campaign outcomes ...

"If you can rent Venice for your wedding, you can pay more tax," activists said on the banner protesting Bezos before his wedding.

Dear Sir, I think you would agree that this is a “banner” year for banners. Call them posters, banners, signs — whatever you wish. They are everywhere! At last count, I saw six on the wall ...

Banner Health is building a new comprehensive medical campus, called “Banner Health Center plus” along Loop 101 in north Scottsdale.

As AI tools reshape online content discovery, the IAB Tech Lab introduces a framework to address publisher traffic loss and brand misrepresentation in AI systems ...

Your inhalation and exhalation pattern is not only unique to you, it can be a marker of your physical and mental state, study suggests.

On May 14, 2025, the Belgian Market Court delivered a landmark ruling regarding IAB Europe’s role in the Transparency and Consent Framework (TCF). The ...