AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

In a significant step toward strengthening healthcare infrastructure in the Turks and Caicos Islands (TCI), the Ministry of ...

Kevin O'Leary says he would never invest in a consumer-facing company that eschews social media. Plus: The mother-daughter team he thinks did it best.

The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

How We Leveraged Imperfect AI Tools To Speed Up Our Product Sprints. The disconnect between AI hype and reality isn't just ...

In my years advising professional services (PS) leaders, I’ve counseled firms of every size and specialization. Specifically, ...

‘Absolutely brilliant,’ says Gaurav Kwatra of his current stint as the Chief Marketing Officer at iD ... in some of the lost breads which are part of India’s culinary repertoire.

In an exclusive interview with MARKETING-INTERACTIVE ... On the other hand, a part of his Nestlé remit for APAC was managed by Ogilvy’s APAC chief growth officer Sheilen Rathod, who decided ...

With 87% of global B2B marketing leaders identifying first-party data as key to their strategies, it’s clear how essential it is. LinkedIn’s tools enable you to upload and match this data ...

Could a populist right-wing party take power in the UK? And if one did, what would it do? This week, Ellen and Alona are joined by Prospect’s contributing editor Philip Collins who analyses Reform ...

4. Maintains Resale Value If you plan to sell your car in the future, a well-maintained vehicle with a full-service history will fetch a higher resale value. Potential buyers prefer cars that have ...