The network's deal with Penn Entertainment ended early, as ESPN will shift to a partnership with DraftKings Sportsbook.

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an ...

That’s led more people to start hosting in-real-life meetups like Max Gomez, a Gen Z communications professional, who hosted ...

We’ve gone from asking, “How can we afford to make more videos?” to “How do we make sure the ones we already made are ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

Mamdani isn't campaigning like a politician. He's marketing like a brand. And the ROI is clear. And with the average age of ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Former Microsoft exec Cindy Rose has joined WPP at a time when the media giant is set to undergo a major market ...

Learn how elite marketers are using ChatGPT to refine strategies, create better content, and unlock growth opportunities in ...