As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

Artificial intelligence (AI) technologies are lending a hand, allowing businesses of all types to integrate and automate ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

Explore what customer loyalty software is in 2025. Learn key features, benefits, and top platforms to boost retention and ...

Observation helps, consultant Todd S. McFarland says at CSP’s Cold Vault Forum: ‘Get coffee, sit back in the corner, listen, ...

Gautam Rajesh Shelley, Founder, AiSensy, writes on how individuals expect product suggestion, a discount alert, a customer service message want they are intended specifically for them ...

Let's explore the nuances of the B2B telco sector, outlining a strategic blueprint for CVM vendors to empower telcos with ...

Databricks, the Data and AI company, today announced the launch of Data Intelligence for Marketing, combining the Data Intelligence Platform with out-of-the-box integrations to an ecosystem of leading ...

Huge is reimagining simulation through the lens of generative AI, helping leaders adapt to different potential outcomes and ...

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...