As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

Artificial intelligence (AI) technologies are lending a hand, allowing businesses of all types to integrate and automate ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Vishal Gaurav is IT Delivery Manager for Customer Data Platforms (CDP), Loyalty, and Personalization at a major American ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

Explore what customer loyalty software is in 2025. Learn key features, benefits, and top platforms to boost retention and ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Observation helps, consultant Todd S. McFarland says at CSP’s Cold Vault Forum: ‘Get coffee, sit back in the corner, listen, ...