Vishal Gaurav is IT Delivery Manager for Customer Data Platforms (CDP), Loyalty, and Personalization at a major American ...

Upgrading your email segmentation strategy might sound complicated—but in reality, it can save you time, sharpen your ...

We live in an era where time, attention, positive experiences and engagement have become the most valuable commodities in a ...

In this post, we have broken down exactly how customer segmentation improves targeting and why it’s a must-have for marketing ...

Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus their marketing resources on their exact target audiences.

As a local media report reads, AT&T customers in Ashfield, Massachusetts, may have noticed more reliable service and fewer dropped calls recently. This improvement is due to the activation of a new ...

During the first quarter of 2025, the company saw a loss of 181,000 pay TV customers. That’s less than half of the 405,000 pay TV customers the company lost during the first quarter of 2024.

7-Eleven's Soon-To-Be Chief Is Confident He Knows Value, and Thrifty Customers TOKYO (AP) — The first foreigner tapped to head 7-Eleven expressed confidence Friday the Japanese convenience store ...

The most stressful situation when it comes to differentiating whether they’re dealing with a person or chatbot is when speaking to a customer service representative (43%), followed by booking lodging ...

A new era of 5G has begun, but only for T-Mobile customers. With a fully independent or standalone 5G (5G SA) network, T-Mobile already had the groundwork in place for 5G Advanced, an evolutionary ...

It sits inside the company's Smart Gold Store concept, combining technology and convenience. Customers bring in gold items of over 3 grams, making sure that they have a minimum purity of 50%.

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...