Meitrack Group, Shenzhen Concox Information Technology Co., Ltd, Teltonika UAB, Trackimo LLC, Atrack Technology Inc., Geotab Inc. The Global Positioning System (GPS) market plays a pivotal role in ...

The Online Dating Services Market can be segmented based on platform type (web-based vs. app-based), subscription models (freemium vs. premium), target demographics (age groups, preferences), and ...

As the Federal Reserve cautiously progresses through its rate-cutting cycle, fixed income markets are being reshaped by a sharp shift in policy dynamics. Click to read.

Turning to our operational performance, our segmentation ... the market, not reacting to it, and we are the only carrier with the brand portfolio covering every price point, positioning us for ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

A new exposé from ImpactSense explores why segmentation often fails to deliver, drawing on in-depth conversations with senior leaders in marketing, customer experience, product, and data. It looks at ...

Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

The UK’s largest supplier of public sector language services, Dals rebranded and appointed a new marketing director in the space of month in a bid to position the company beyond translations. Founded ...

India’s top IT giants — Infosys, Tata Consultancy Services (TCS), and Wipro — delivered forgettable results for the quarter ended March 2025, weighed down by a mix of macroeconomic and ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.