In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized enterprises) to merely offer a product.The ability to build and maintain a ...

A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...

Uniqlo, the dailywear brand known for its product quality and functional materials at affordable prices, is Fast Retailing’s core business. Uniqlo’s brand concept embraces global consumers of a wide ...

Luxury socks and homeware label Comme Si is expanding its offering with a high-performance technical sister brand. Founder ...

Engaging the full workforce—from HR to R&D—can elevate launch outcomes, build trust, and create long-term brand ambassadors.

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Nearly two years after moving to the U.S., I've noticed something people in our industry don't often say out loud: American brand strategy talks about being global, but it rarely thinks that way.