Jon Bircher outlines seven recommendations to get the most from all company functions and ensure optimal brand planning. As more and more organisations have moved to cross-functional and cross ...

The functional strategy encompasses the day-to-day activities, ... Therefore, to increase market share, the functional level strategy might include marketing to improve brand recognition, ...

Celsius Holdings CELH is aggressively positioning itself as a leader in the modern energy category by broadening its ...

Brand early. Devise a clear branding strategy prior to your debut. This will help educate consumers and dramatically impact perception. Don’t risk becoming a “fungible” brand.

Instead, view branding as a cross-functional team approach that involves product design, marketing, sales and customer success. Here are four things businesses can do to accomplish this alignment: 1.

Join us on Monday 18th March 2024 at 15:00 GMT / 16:00 CET / 10:00 EST as panel members explore the pivotal role of brand planning and brand management tools in the pharmaceutical industry and new ...

Functional Strategies of Cement Companies. As of summer 2011, construction spending remains low despite stimulus packages designed to create an upsurge in depressed housing markets.

Effective brand loyalty strategies in this new landscape must be about more than transactional, discount-based incentives. Ancillary benefits and services that deliver convenience, entertainment, ...